Giving Back: WE LOVE MCR

For the AW18 Far Afield collection – due for release later this year – the brand delves back to its roots with ‘Cotton Town’. More information will be available on this collection over the coming months, but you can expect an array of subtle insignia across the shirt prints, that is associated with the history and heritage of the iconic city of Manchester.

Following the terrorist attack in 2017, Mark & Chris – the two brothers behind Far Afield – felt compelled to honor a place they hold dear. The brothers were born and raised in the City and its suburbs, and although both have since moved away, they still have very strong connections to the City in terms of friends and family.

As you may know, today (22nd May), marks the anniversary of the aforementioned attack, and as part of the AW18 collection, we have referenced the Manchester “Worker Bee” on 2 designs, which are released today on pre-order. As an official partner of WE LOVE MCR Emergency Fund, we have promised to donate 50% of all sales from all “Worker Bee” designs, which will go towards supporting those affected by the attack.