FA Sweatshirt (Boucle – Grey)

BCI: Better Cotton Initiative

Cotton is arguably the World?s most important natural fibre with the cotton industry supporting the livelihood of 250 million people.

The Better Cotton Standard System is holistic approach to sustainable cotton production which covers all three pillars of sustainability: environmental, social and economic. Each of the elements from the Principles and Criteria to the monitoring mechanisms which show results and impact work together to support the Better Cotton Standard System, and the credibility of Better Cotton and BCI. The system is designed to ensure the exchange of good practices, and to encourage the scaling up of collective action to establish Better Cotton as sustainable mainstream commodity.

The key principles of the BCI are crop protection, water usage, soil health, biodiversity, fibre quality and decent working conditions. All BCI cotton is produced in verified cotton farms. All BCI cotton is produced in verified cotton farms.

Plastics & Packaging

By mid 2021, we are aiming to be plastic-free. So far, we are making good progress. In 2020, we phased out non-recyclable plastics from our packaging. That means no non-recycled plastic bags, plastic clips, collar straighteners, plastic swing tags, and plastic labels; we now substitute with wood, paper/cardboard or metal.

This does, however, mean your garment may not appear as over-packed as other brands, but we feel this is small price to pay when it comes to the environment. The quality of the garment is obviously not affected.

The individual product bags we use are category recycled and are considered safe form of plastic. We are in the process of phasing these bags out and will soon be introducing Vela product bags in 2021 a recyclable, naturally biodegradable, transparent paper bag.

The mailing bags used for on-line orders are made from 100% recycled materials and contain biodegradable additive to assist with the biodegrading process. These are also being phased out throughout 2021, and all bags will be made from 100% sugarcane.

We also have strict no-plastics policy on all our buttons and trims.

Transportation

We are conscious of the carbon footprint of our process but accept that getting raw materials into production and then into your home implies great deal of transport. We avoid use of airfreight as much as possible.

We have logistics process which streamlines deliveries to ensure maximum efficiency, including use of recycled cardboard and maximum load densities to get most efficient haulage time and frequency cutting down on wastage and empty consignment space.

We use sea transport with cargo vessels which abide by the highest standards of pollution reduction and best industry practice.

Learn more about our sustainable journey.