SS23 BCI Cotton
The Better Cotton Initiative is an holistic approach to sustainable cotton production which covers all three pillars of sustainability: environmental, social and economic. The system is designed to ensure the exchange of good practices, and to encourage the scaling up of collective action to establish Better Cotton as sustainable mainstream commodity. The key principles of the BCI are crop protection, water usage, soil health, biodiversity, fibre quality and decent working conditions. All BCI cotton is produced in verified cotton farms.
